Smith & Young, a new business formed by two freelance photographers who began working together to serve the residential and commercial real estate market in their city. Along with photography, they offered services such as aerial and drone footage and 3D floor plan mapping that gave them an edge in a crowded market. They needed a brand that captured their passion for photography while making their focus on real estate immediately clear.
Smith & Young
Real Estate Photography
The identity combined the familiar shapes of a camera and a house into one simple mark. A chimney doubles as the camera button, creating a connection between photography and real estate without relying on obvious industry clichés. The result is a distinctive logo that works across a range of applications, from marketing materials and digital assets to merchandise.
The new identity gave Smith & Young a recognizable foundation for building the business and communicating what makes their services different. The flexible logo and brand system were designed to carry consistently across the many ways the brand would show up, helping create a stronger and more memorable presence in the real estate photography market.
Smith & Young also needed a new website that could do more than showcase great photography. The site needed to function as a focused portfolio, speak directly to property managers and real estate professionals, and introduce a growing range of new services. It also needed to help Smith & Young stand out in a competitive market.
The new website puts the work front and center with a clean, image-focused experience that makes the portfolio easy to explore and the expanded services easy to understand. The result is a site designed to showcase the quality of the work, communicate the full range of services, and make a stronger impression on the clients Smith & Young wants to reach.
